The Chewa are a Central and Southern African people known for Chichewa/Nyanja language, strong family and clan values, matrilineal traditions in many communities, Gule Wamkulu masquerades, farming culture, marriage customs, music, dance and rich oral heritage.

The Edo are a southern Nigerian people centred around Benin City, known for the Edo language, Benin Kingdom heritage, royal traditions, bronze and ivory arts, coral bead regalia, family values, marriage customs, festivals and deep respect for elders and ancestors.

The Efik are a Cross River people of south-eastern Nigeria, known for Efik language, Calabar heritage, elegant traditional dress, Ekombi dance, rich cuisine, bridewealth customs, riverine trade history, family values and respect for elders.

The Igbo are a major West African people of south-eastern Nigeria, known for Igbo language, strong family and village systems, bridewealth marriage customs, masquerades, yam traditions, titled societies, music, proverbs, enterprise and rich cultural heritage.

The Ijaw are a Niger Delta people of southern Nigeria, known for riverine culture, Ijaw language varieties, fishing and canoe traditions, bridewealth customs, masquerades, seafood-rich cuisine, clan identity, music, water symbolism and strong community heritage.

The Maasai are a well-known Nilotic people of Kenya and Tanzania, recognised for Maa language, pastoral cattle culture, red shúkà clothing, beadwork, age-set traditions, warrior heritage, jumping dance, strong community values and deep connection to land, livestock and family identity.